a. Students will work individually to develop a special event for a specific org

a. Students will work individually to develop a special event for a specific organization or team. Thisevent will include:b. Establishing the purpose of the event – this should relate to generating revenue in some way(direct or indirect) as well as enhancing the image of your organization or teami. Booster clubii. Capital campaign (stadium, public facility, library, YMCA, etc)iii. “Cause” in conjunction with a sporting eventiv. Sports Campc. Selecting the right “fit” as a potential sponsor – elaborate on why it is a good fit (matches mission,target consumer, image congruency, mutual brand enhancement, etc)d. Discuss target participants/spectators and their potential motives for participating (relates to thecause-related articles).e. Elements of this project:f. Presentation (4-5 minutes) dictation of PowerPoint Slidesg. PowerPoint slides (no more than 6 slides, with minimum 28 point font size)
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