Aveeno and Burt’s bees baby product company

Competitive Advantage Analysis
Competitive Advantage Analysis (Week 4)
Students will select two organizations within the same industry and evaluate their supply chains.
Required Elements of the Competitive Advantage Analysis:

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Select two competing organizations within the same industry (For example, Ford and

General Motors). Use Aveeno and Burt’s Bees.

 Select five important supply chain functions for which you will compare.
 Explain in detail using examples which of the competitors is superior regarding each

separate function and why
Required Formatting of Competitive Advantage Analysis:

This report should be double spaced, 12-point font, and a minimum of three pages in

length excluding the title page and reference page

 Title page
 Write in the third person;
 Use APA formatting for in-text citations and reference page.  You are expected to

paraphrase and not use quotes. Deductions will be taken when quotes are used and found
to be unnecessary.

 Submit the paper in the Assignment Folder.