Beverage Service Operations

Description
Discuss the three types of analysis, you should do when creating business and marketing plans.
Assignment Details
LCBH221 – 2A – Beverage Service Operations
Assignment Details – Week 5 Individual Project 1
Details
Description:
Deliverable length: Marketing proposal (600–800 words)
Course Objective(s):
Create a Proposal for Beverage Marketing/Promotion
Assignment: Justifiably, most businesses are very concerned with marketing, the process of
promoting and selling products or services. An effective marketing research plan selects the
the appropriate type of survey to gather the desired information, then analyze and apply the gathered
data. The comprehensive plan is used to analyze a business market niche and make appropriate
decisions regarding products offered, pricing, advertising, and other factors to maximize sales. It
allows one to set prices for products or services that take into account costs, desired profit, and
other important market considerations.
Discuss the three types of analysis you should do when creating business and marketing
plans.
Describe and define a market segment as it relates to a beverage operation.
Think of two groups of customers who are very different in their tastes and values. Make
a list of three or four items that you might find in a bar that would attract one group but
completely turn off the other one.
Consider how you might overcome these barriers to attract both groups for business.

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