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Assignment Briefing (Individual Portfolio: Individual Consultancy Report (Element 1)

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Module Name Consultancy in Practice
Module Code BS7032
Assignment Title Business Consultancy Report (Element 1)
Type of Submission Individually written report
Weighting of the assignment in the
overall module grade
40%
Word Count/Time allocation (for
presentations)
3,500 words (excluding executive summary and
appendices)
Issue Date 01.03.2022
Submission Date 19th of September, 2022; 5 p.m. British Standard Time
Date of Feedback to Students Within 20 working days of the submission deadline
Where feedback can be found Comments on the electronic script, summary comments in
the ‘Comments’ box.

 

Employability skills
Professional Creative Thoughtful Resilient Proactive
Literacy Communication Critical
Thinking
Relationship
building
Adaptability
Numeracy Storytelling Critical
Writing
Networking
Commercial
Awareness
Creativity Soft skills
Presentation Problem
Solving
Teamwork Digital Skills
Project
Management
How these skills are being developed in this assessment
These skills are being assessed through preparation and submission of the professional report aiming at your
client.

 

Assignment Task
Your report should address the consultancy brief, offer critical insights and show strong evidence of
critical thinking, and a rigorous use and a confident understanding of relevant source materials. Your
report should develop a sophisticated and intelligent argument, and provide evidence of original
thinking.
Background/Context
The report should contain a clear description of the problem, the importance of this problem to the
client (rationale), clear objectives of the work, clear research methodology, literature review when
appropriate, findings of the research and concrete recommendations with clear justification.

 

Allocation of marks
Section/element Allocated Marks
Description of the company and its business environment 10%
Objective of the project and theoretical underpinnings 20%
Research methodology 25%
Research findings and recommendations 30%
Quality of the report 15%
Total 100%

 

 

Allocated Marks
Description of the company and its business environment
Analytical description of the company and summary of task.
A clear description of the industry and a sustained train of
background information.
10%
A distinctive (70% and above) description of the company
and the business environment it operates in. An exceptional
analysis of the company and the business environment in a
clear and structured format.
A meritorious (60-69%) description of the company and the
business environment it operates in. A very good analysis of

 

the company and the business environment which is mostly
in a clear and structured format.
A satisfactory (50-59%) description of the company and the
business environment it operates in. Satisfactory analysis of
the company and the business environment, however, could
have been improved in clarity and structure.
A poor (less than 50%) description of the company and the
business environment it operates in will demonstrate little
evidence of the company and the environment it operates in.
Limited or no evidence of analysis.
Objective of the project and theoretical underpinnings
Describe in detail the objective of the consultancy project.
Demonstrate a sophisticated and comprehensive knowledge of
the particular management in relation to the objective of the
project. Demonstrate appropriate use of the relevant literature,
theory, methodologies, practices or tools to analyse and
synthesise.
20%
A distinctive (70% and above) understanding of the objective of
the project. Sophisticated knowledge and demonstration of the
particular management field in relation to the objective of the
project. Excellent use of appropriate academic literature, theory,
practices or tools to analyse and synthesise.
A meritorious (60-69%) understanding of the objective of the
project. Some knowledge and demonstration of the particular
management field in relation to the objective of the project. Good
use of appropriate academic literature, theory, practices or tools
to analyse and synthesise, however, tools either do not fit or are
limited in their application.
A satisfactory (50-59%) understanding of the objective of the
project. Limited knowledge and demonstration of the particular
management field in relation to the objective of the project.
Academic literature, theory, practices or tools to analyse and

 

synthesise are either not correctly applied or limited in their
application.
A poor (less than 50%) understanding of the objective of the
project. A very limited knowledge and demonstration of the
particular management field in relation to the objective of the
project. No literature, theory, practices or tools to analyse and
synthesise are applied.
Research methodology
This section explains the research methodology used for the
consultancy project and how this research methodology guides
data collection, analysis and development of recommendations.
You should describe here which research methodology (e.g. case
study, survey) is selected and why; how they collect data and
what data (primary and secondary) they collect; data analysis.
25%
A distinctive (70% and above) selection and application of the
research methodology relevant to the project objective.
Sophisticated knowledge of a particular methodology including a
clear rationale for this selection supported by evidence. Excellent
description of what type of data and how the data were collected.
Excellent data analysis is presented.
A meritorious (60-69%) selection and application of the research
methodology relevant to the project objective. Good knowledge of
a particular methodology including some rationale for this
selection supported by some but limited evidence. Some
description of what type of data and how the data were collected.
The data analysis is presented.
A satisfactory (50-59%) selection and application of the research
methodology relevant to the project objective. Some but limited
knowledge of a particular methodology, including limited or no
rationale for this selection without support of evidence. Some but
very limited description of what type of data and how the data
were collected. Data analysis is either limited or missing.
A poor (less than 50%) selection and application of the research
methodology relevant to the project objective. Very limited

 

knowledge of a particular methodology including limited or no
rationale for this selection without support of evidence. Poor
description of what type of data and how the data were collected.
Data analysis is either very poor or missing.
Research findings and recommendations
This section illustrates key findings in line with the chosen
methodology. The recommendations are clearly linked with the
objective of the project. It provides recommendations for
implementation, by addressing the main difficulties that the
company might face in achieving its objectives and the ways it
might cope with these difficulties.
30%
Distinctive (70% and above) research findings and
recommendations clearly linked to the project’s objective(s). The
findings are presented in a compelling way which are aligned with
the chosen methodology. The recommendations are clear,
concise and on point. They also take into account the
implementation by addressing the main difficulties that the
company might face and provides clear ways of how it might cope
with these difficulties.
Meritorious (60-69%) research findings and recommendations
which are linked to the project’s objective(s). The findings are
aligned with the chosen methodology. The recommendations are
good, however, lack rationale at times. They also to a degree take
into account the implementation by addressing the main
difficulties that the company might face and provide some ways in
which it might cope with these difficulties.
Satisfactory (50-59%) research findings and recommendations
which are not clearly linked to the project objective(s). The
findings are not clearly aligned with the chosen methodology. The
recommendations are satisfactory, but largely lack rationale. The
implementation and addressing of difficulties that the company
might face and provide ways of how to cope with these difficulties
are largely missing.
Poor (less than 50%) research findings and recommendations

 

which are not linked to the project objective(s). The findings are
not aligned with the chosen methodology. The recommendations
lack rationale. The implementation and addressing of difficulties
that the company might face and provide ways of how to cope
with these difficulties are missing.
Overall quality of the report
Written business report containing executive summary,
appropriate structure, writing style, referenced sources, tables
and graphs.
15%

 

Distinctive (70% and above) performance will demonstrate
that your work is exceptionally constructed and demonstrates
a professional approach to academic practice (citation and
referencing; appropriate presentation format; clear, accurate
English).
Meritorious (60-69%) performance will demonstrate your
work is well-structured and logically written, and
demonstrates good academic practice (citation and
referencing; appropriate presentation format; clear, accurate
English).
Satisfactory (50-59%) performance wherein at times the
expression and structure of your work is not clear, and you
have not consistently followed good academic practice
(citation and referencing; presentation format; clear, accurate
English).
Poor (less than 50%) performance wherein there is little
evidence of accurate in-text citations and referencing. The
presentation is confused and lacks coherence.
Penalty (if any) for exceeding word count Will be taken into
consideration in overall
structure and if
superfluous content is
included, marked down
accordingly
Total marks 100

FEEDBACK ON THE WRITTEN ELEMENTS OF THE MODULE WILL BE BASED ON POSTGRADUATE GRADE CRITERIA:

CLASS % GRADE OVERALL
DESCRIPTION
GUIDELINE GRADE DESCRIPTIONS
Distinction 85-
100
A+ Outstanding Your work is of an exceptionally high standard which has the potential for submission for
publication in a peer reviewed journal or equivalent.
75-
84
A Excellent Your work demonstrates a sophisticated and comprehensive knowledge of the subject
area. You have shown an exceptional ability in the appropriate use of the relevant
literature, theory, methodologies, practices or tools to analyse and synthesise at Masters
level. Your work is well-constructed and demonstrates a professional approach to academic
practice (citation and referencing; appropriate presentation format; clear, accurate
English). It addresses the learning outcomes/assessment criteria fully.
70-
74
A- Very Good Your work demonstrates strong knowledge of the subject area and the ability to develop an
independent and sophisticated argument or evaluation. The ideas you put forward
demonstrate exceptional clarity and focus and your work adheres to the principles of good
academic practice (citation and referencing; appropriate presentation format; clear,
accurate English). It addresses the learning outcomes/assessment criteria fully.
Merit 67-
69
B+ Good Your work demonstrates a well-developed critical and comprehensive understanding of the
topic. It shows evidence that you have thoroughly researched the topic(s) and are able to
construct an independent, logical argument or evaluation. Your work demonstrates a high
degree of ability in the appropriate use of relevant literature, theory, methodologies,
practices or tools to analyse and synthesise at Masters level. Your work is well-structured
and logically written and demonstrates good academic practice (citation and referencing;
appropriate presentation format; clear, accurate English). There is a good attempt to
address the learning outcomes/assessment criteria, meeting all of them to some extent
and some of them well.
64-
66
B
60-
63
B
Pass 57-
59
C+ Satisfactory Your work demonstrates knowledge of the subject area and the ability to develop an
independent, logical argument or evaluation. It shows competence in the appropriate use
of literature, theory, methodologies, practices or tools. The development of some ideas in
your work is limited but it attempts to analyse materials critically. At times the expression
and structure of your work is not clear and you have not consistently followed good
academic practice (citation and referencing; presentation format; clear, accurate English).
Your work provides some level of response to the learning outcomes/assessment criteria
but does not fully address all of the criteria.
54-
56
C
50-
53
C
Marginal
Fail
45-
49
MF Unsatisfactory Your work contains some weaknesses. It provides some evidence that you have
understood the topic and that you are able structure arguments or evaluation. Your work
demonstrates some ability in the appropriate use of literature, theory, methodologies,
practices or tools but not at Masters level. Your work fails to address one or more criteria
fully.
Fail 35-
44
F Poor Your work is unsatisfactory in it demonstrates very limited knowledge of the subject area
and does not succeed in grasping the key issues There is little evidence of development of
ideas and critical analysis is very limited. The presentation is confused and lacks coherence.
Your work does not meet the learning outcomes/assessment criteria.
0-
35
Very poor Your work demonstrates no real knowledge of the subject area and does not display the
critical ability required at this level. Your work does not attempt to address the learning
outcomes/assessment criteria adequately.

 

Avoiding plagiarism
When you write an essay, report or dissertation you should always cite the published sources to which you
quote, refer to or use as evidence, otherwise you are likely to be committing plagiarism, which is a form of
academic misconduct with potentially very serious consequences. References need to be made both within
the text and in a list at the end.
The aim in doing this is to ensure that somebody reading your work can easily find these sources for
themselves. This applies to whether you are using a book, a report, a journal article or an Internet site. You will
probably know from your own experience how much easier it is to find a reference when a reading list or
bibliography is clear and unambiguous.There is help available from the library and online, including a range of
videos such as those given below:
https://mykingston.kingston.ac.uk/library/help_and_training/Pages/referencing.aspx.
http://www.citethemrightonline.com/basics
Do remember you can submit your work as many times as you like before the final deadline. It is a good idea
to check your Originality Report and ensure that any potential plagiarism is eradicated for your work by
rewriting in your own words and referencing correctly. The staff on the BLASC desk in the LRC will be able to
advise on this and on all aspects of academic writing.
The best way to avoid academic misconduct or plagiarism is to use your own words at all times; do not cut
and paste from other work.
Illness or other mitigating circumstances
By submitting an assignment you are declaring yourself fit to take the assessment therefore please make sure
that if you are unwell you understand our mitigating circumstances process. The most important thing to do is
keep us informed if you are experiencing problems! See our regulations on this link:
http://www.kingston.ac.uk/aboutkingstonuniversity/howtheuniversityworks/policiesandregulations
Group work and academic misconduct
Work submitted by a group is the responsibility of the group as a whole. In the unfortunate event of the work
being judged to have been plagiarised, the only circumstance in which it is possible that the responsibility for
the misconduct would only fall on the group member who actually committed it, would be if there were clear
evidence that that member had dishonestly misled the rest of the group as to the source of his her
contribution. This would require clear and contemporaneous evidence of group discussions of the sort which
should be available if groups follow the advice given about keeping a log of group proceedings. If the group
work is simply allocated amongst the members of the group without any sort of group review of the outcomes,
then all the group members are taking on themselves the risk that some element of the work is tainted by
academic misconduct. If you are unclear about any of this, you should refer to the University’s guide to
Plagiarism for further explanation.

 

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