Data Security and Ethics – Global Homework Experts

Page 1 Kaplan Business School Assessment Outline
Assessment 1 Information

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Subject Code: DATA4300
Subject Name: Data Security and Ethics
Assessment Title: Case Study: Monetisation of Data
Assessment Type: Written Assessment
Word Count: 1000 Words (+/-10%)
Weighting: 30 %
Total Marks: 30
Submission: via Turnitin
Due Date: Tuesday 23:55pm (AEST) Week 6

Your Task
This assessment is to be done individually.
Students are to write a 1000-word report on the monetisation of data and submit it as a
Microsoft word file via Turnitin on
Tuesday week 6 at 23:55pm (AEST).
You will receive marks for content, appropriate structure and referencing.
Assessment Background
Data monetisation is about using data to create or increase existing revenue. Using direct
means selling your data to third parties, whereas indirect monetisation is about making
revenue from insights from the data, such as understanding existing customers, gaining new
customers or finding cost savings, business opportunities and avoiding risk.
Assessment Instructions
Choose one of the following industries,
Retail – clothing
Social Media
Motor vehicles
Fast Foods
Research one example of a business using data monetisation within the industry you chose above
and complete Part A-D.

Page 2 Kaplan Business School Assessment Outline
Part A: Introduction and use on monetisation (350 words, 10 marks)
Introduce the idea of monetisation.
Describe how it is being used in by the company you chose.
Explain how it is providing benefit for the business you chose.
Part B: Ethical, privacy and legal issues (350 words, 10 marks)
Research and highlight possible threats to customer privacy and possible ethical and legal
issues arising from the monetisation process.
Provide one organisation which could provide legal or ethical advice.
Part C: GVV and code of conduct (300 words, 7 marks)
Now suppose that you are working for the company you chose as your case study. You
observe that one of your colleagues is doing something novel for the company, however at the
same time taking advantage of the monetisation for themself. You want to report the
misconduct. Describe how giving voice to values can help you in this situation.
Research the idea of a code of conduct and explain how it could provide clarity in this situation.
Part D: References and structure (3 Marks)
Include a minimum of five references
Use the Harvard referencing style
Use appropriate headings and paragraphs
You will be given a maximum of two marks for this section.

Page 3 Kaplan Business School Assessment Outline
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click
here for this information.

Kaplan Business School Assessment Outline
Assessment Marking Guide

Assessment 1
Has demonstrated limited achievement: Has achieved all or most of:
Introduction and use on monetization
0-4 5-10 /10
Student has omitted several parts
of the task or the content oftheir
report is irrelevant.
Benefits of monetization are
missing or vague.
Limited research.
Student has produced a well
integrated and original report on
monetisation for a real company.
Benefits of monetization are clearly
related to thecase study, practical
and realistic.
Evidence of deep research into the
4 4 2
Privacy, ethics and legal issues
0-4 5-10 /10
Student has omitted several
parts of the task or the content
of their report is irrelevant.
Student has not presented
ideas well or in a unique and
practical way.
Student has researched the most
ethical, legal and
issues and
Student has resented them in a
unique and practical way.
3 + 3 + 3
= 9
GVV and code of conduct
0-2 3-7 /7
Students only brieflymention GVV
and general uses.
The content of their report is
irrelevant and not researched.
Students explain GVV well and
have some realistic suggestions for
its use.
Some evidence of research, all
relevant and engaging.
5 2
Structure and Referencing
0-1 2-3 /3

Page 5
Kaplan Business School Assessment Outline

Not appropriate for a report
Does not flow
No novelty or not engaging
References are missing
Not relevant
In text references are not related to
the paragraphs in which they
Harvard referencing style was
not used
Appropriate for a report
Flows well
Has novelty and is very engaging
Five or more references are present
Relevant and clear
In text references are related to the
paragraphs in which they appear
Harvard referencing style was used
1 2

Page 6 Kaplan Business School Assessment Outline
Page 7 Kaplan Business School Assessment Outline
Assignment Submission
Students must submit their individual document via Turnitin on Tuesday of Week 6 at
23:55pm AEST.
This file must be submitted as a Microsoft Word document. Uploaded files with a virus
will not be considered as a legitimate submission. Turnitin will notify you if there is any issue
with the submitted file. In this case, you must contact your lecturer via email and provide a
brief description of the issue and a screen shot of the Turnitin error message.
Students are also encouraged to submit their work well in advance of the time deadline to
avoid any possible delay with Turnitin similarity report generation or any other technical
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan
Business School’s Assessment Policy.

Number of
1* – 9 days 5% per day for each calendar day late deducted from the student’s total
10 – 14 days 50% deducted from the student’s total marks.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students.

*Assignments submitted at any stage within the first 24 hours after deadline will be
considered to be one day late and therefore subject to the associated penalty.
If you are unable to complete this assessment by the due date/time, please refer to the
Special Consideration Application Form, which is available at the end of the KBS
Assessment Policy:

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