Identify the key component of laundry detergent.
o Identify the function of that component.
o Remove the component.
o Visualize the resulting form of the product
. o Consider whether there are needs that a detergent without the removed component might fulfill.
o Consider whether there are any obstacles to overcome in implementing the new product.
o Present the ideas and discuss the possible new products that might emerge from this process.
o Select and describe one real world product not mentioned in the case that grew out of application of the Subtraction Method.
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