Industry Consulting Project – Global Homework Experts

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Swinburne School of Business, Law and Entrepreneurship
Assessment Task 1
BUS30009
Industry Consulting Project
Semester 2 2022

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Assessment Type Problem Analysis Report
Associated Unit Learning
Outcomes (ULO’s)
1. Apply business management principles, concepts and
theories using problem-solving techniques together with
Design Thinking tools to analyse a business problem.
2. Demonstrate the ability to formulate and justify innovative
plans/recommendations for achieving client’s project
goals.
Group or Individual task Individual
Value (%) 25%
Due Date 11:59PM on Friday 26th August 2022
Submission details/form 1. Word count: Maximum 2000 words, excluding references (+/-
10% of the maximum word count is appropriate).
2. Submitted through Turnitin
3. Referencing style: APA Style of References

Purpose of the assessment:
The objective of this assessment is to equip the students with needed skills to analyse a problem
deeply prior to embark on ideating solutions to a given problem. In this assignment students will
conduct a thorough problem analysis to uncover the nature and severity of the problem, affected
parties and their characteristics and the causes and effects of the problem. By so doing this assessment
develops a deeper level of empathy around the given problem and enables the students to take
another individual’s/organisation’s perspective. This is an essential skill and a professional capability
that is built on a thinking process with roots in open-mindedness and removing cognitive biases which
subsequently reduces the blind spots in decision making. Please see the next page for specific and
detailed information on the assessment task.

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Detailed assignment instructions:
You are required to conduct a problem analysis by answering to the following questions. To ensure
the rigor in this analysis, you are required to use relevant frameworks/models/tools discussed in
Weeks 1-4 of this unit, appropriately:
Prepare a report with your response to questions (a) to (d) below.
(a)
What is the problem your client wants you to address? What is the severity of this problem? You
may want to cite evidence from internal
(e.g., client’s organisational reports, customer feedback,
survey findings, discussions with the Client)
and external sources (e.g., industry reports,
newspapers, journals and government publications)
to explain that the problem is real.
(b)
Who is affected by this problem? You may want to categorise the affected parties if you see that
there are multiple groups impacted by the problem
(e.g., directly, and indirectly affected; small,
medium, and large organizations; male and female)
.
(c)
What are the causes and effects of this problem? Analyse the drivers of the problem and discuss
what impacts does this problem create on the affected parties.
(d) Based on the above analysis,
what additional information you may need to address this
problem
? Identify specific information needs and briefly mention the purpose that information
needs serve.
Note: Simply reproducing the content in the project brief is not sufficient. Please also note that you
need to use the tools or frameworks (e.g. problem tree analysis, five why’s, stakeholder analysis)
discussed in the Unit appropriately when answering to above questions.
Suggested format
Report format:
o Please present your response as a report. This report is NOT a managerial report and
hence,
does not need to include an Executive Summary, introduction and a conclusion.
The main purpose is to fully focus on a deeper level of ‘problem analysis’.
o Depending on the creativity, you are free to structure the report as you wish. You do not
necessarily need to follow the question order in your response. However, make sure
that you cover all the questions from (a) to (d) above.
o You may use diagrams, graphics and tables to present information concisely, creatively
and effectively.
o Use 12 font size and 1.5 line spacing for formatting the document.
Research:
o Underpinning all your work is extensive research drawing on relevant sources. This
includes, but is not limited to, industry reports; academic publications (textbooks,
articles, working papers); government reports; news regalia and authoritative websites.
You must cite and support your claims.
o Please use APA Style of references to cite and reference your work.
Submission:
o Submit through Canvas as follows:
– Go to your ‘Assignment 1 – Problem Analysis Report’ page on Canvas
– Click on start/submission assignment
– Add PDF/Microsoft Word compatible file of the short report by clicking on ‘add file’
option.
– Click ‘submit assignment’ button.

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Rubric

CRITERIA HIGHER DISTINCTION
(100-80)
DISTINCTION
(79-70)
CREDIT
(69-60)
PASS
(59-50)
FAIL
(49-0)
Problem description
(4 marks)
A clear, specific and
convincing problem
description, well
supported by data.
A clear, specific and
convincing problem
description, well supported
by data although minor
ambiguities are noted.
A specific problem
description supported by
data but not clear all the
time and justification is
with some gaps.
A somewhat broader
problem description with
ambiguities. Justification
lacks convincing data.
A broader problem
description with little
clarity and supported by
general statements not
by convincing data.
Identification of
affected parties (5
marks)
A comprehensive analysis
of affected parties with
their characteristics
backed up by empirical
data from reliable
information sources.
A wide analysis of affected
parties with their
characteristics backed up by
empirical data from reliable
information sources although
some minor omissions were
noted.
A good analysis of
affected parties and their
characteristics with some
major omissions backed
up by unreliable
information sources.
An analysis of a few
relevant affected parties
and their characteristics
with major omissions and
lacks empirical data or
largely uses data from
unreliable information
sources.
An analysis of a few
indirectly affected parties
and their characteristics
with clear omissions of
mainly affected parties
and is void of empirical
data or uses data from
unreliable information
sources.
Causes and effects of
the problem (8
marks)
A thorough analysis using
appropriate analytical
tools or frameworks and a
discussion of the causes
and effects linked to the
central problem given by
the client is presented.
A good analysis using
appropriate analytical tools
or frameworks and a
discussion of the causes and
effects linked to the central
problem given by the client is
presented with rare
omissions.
Most of the causes and
effects linked to the
central problem given by
the client is analysed
using appropriate
analytical tools or
frameworks and
discussed with some
minor omissions.
Some of the causes and
effects linked to the
central problem given by
the client are analysed
using appropriate
analytical tools or
frameworks and
discussed with major
omissions.
The analysis and the
discussion of the causes
and effects are general; is
not based on appropriate
analytical tools or
frameworks and not
applied in the context of
client’s problem OR
a mere list of relevant
causes and effects linked
to the problem given by
the client is presented.
Information needs (4
marks)
Contains a comprehensive
list of information needs
with a clear identification
Contains a wide range of
information needs with a
clear identification of sources
and a justification of
Contains a good range of
information needs with
sources but justification
of relevance lacks clarity.
Contains a few relevant
information needs with
sources but a justification
Contains a few relevant
information needs
without sources and a
justification of relevance.

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of sources and a
justification of relevance.
relevance although some
minor omissions were noted.
of relevance is not
presented.
OR An irrelevant list of
information needs with
sources is presented.
OR No information
needs, and sources are
presented.
Writing style and
research (4 marks)
Visual appeal: font,
headings, absence of
white space,
a) Structure:
headings, tense,
pronoun use,
accurate spelling
and grammar.
b) References used
are relevant to
content
c) Citations follows
Swinburne
standard &
matches
references
Research effort
demonstrated
Meets all visual appeal &
structure related criteria
at an outstanding
standard; well written and
clearly organized using
standard English,
characterized by elements
of a strong writing style
and basically free from
grammar, punctuation,
usage, and spelling errors.
Extensive use of relevant
research, all referenced in
correct format.
Outstanding effort to
explore literature beyond
provided material.
Meets all visual appeal &
structure related criteria at a
high standard; well written
and clearly organized using
standard English,
characterized by elements of
a strong writing style with
minor errors in grammar,
punctuation, usage, and
spelling.
Good use of relevant
research, all referenced in
correct format. Notable
effort to explore literature
and supporting material.
Meets all visual appeal &
structure related criteria
at an acceptable standard
or most criteria at a high
standard with only a few
lapses; above average
writing style and logically
organized using standard
English with occasional
errors in in grammar,
punctuation, usage, and
spelling.
Good use of relevant
theory, with the
occasional errors in
formatting. Limited
exploration of additional
material or source
beyond those provided in
the class.
Meets most visual appeal
& structure related
criteria at an acceptable
standard, but below
expectations in some;
average and/or casual
writing style that is
sometimes unclear
and/or with some errors
in grammar, punctuation,
usage, and spelling.
No references or majority
incorrectly formatted
OR references are
irrelevant to content
Meets a few visual appeal
& structure related
criteria at an acceptable
standard, but below
expectations in most;
poor writing style lacking
in standard English,
clarity, language used,
and/or frequent errors in
grammar, punctuation,
usage, and spelling.
Needs work.
Correct referencing, but
limited use of relevant
content AND/OR
References relevant but
significant proportion
incorrectly formatted
with no additional
exploration

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Submission Requirements
Assignments and other assessments must be submitted through Canvas assessment submission
system.
Please ensure you keep a copy of all assessments that are submitted.
Detailed submission instructions and associated rubrics can be found under the “suggested format”
and “rubrics” section on pages 2-4 of this document and in the Assessment section of Canvas.
Assessment declaration and statement of authorship
1. I have not impersonated or allowed myself to be impersonated by any person for the purposes of
this assessment.
2. This assessment is my/our original work and no part of it has been copied from any other source
except where due acknowledgement is made.
3. No part of this assessment has been written for me by any other person except where such
collaboration has been authorised by the lecturer/teacher concerned.
4. I have not previously submitted this work for this or any other course/unit.
5. I give permission for my assessment response to be reproduced, communicated, compared and
archived for plagiarism detection, benchmarking or educational purposes.
I understand that:
Plagiarism is the presentation of another person’s work as though it is your own. It is a form of cheating
and is a very serious academic offence that may lead to exclusion from the University. Plagiarised
material may be drawn from published and unpublished written documents, interpretations,
computer software, designs, music, sounds, images, photographs, and ideas or ideological
frameworks gained through working with another person or in a group. Plagiarised material can be
drawn from, and presented in written, graphic and visual form, including electronic data and oral
presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.
I agree and acknowledge that:
1. I have read and understood the Declaration and Statement of Authorship above.
2. I accept that use of my Swinburne account to electronically submit this assessment constitutes my
agreement to the Declaration and Statement of Authorship
3. If I do not agree to the Declaration and Statement of Authorship in this context, the assessment
outcome may not be valid for assessment purposes and may not be included in my aggregate score
for this unit.
Further information relating to the
penalties for plagiarism, which range from a formal caution to
expulsion from the University, is contained in the Student Academic Misconduct Regulations 2012
which is available on the
Policies and Regulations website.
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Plagiarism
Plagiarism is the action or practice of taking and submitting or presenting the thoughts, writings or
other work of someone else as though it is your own work. Plagiarism includes any of the following,
without full and appropriate acknowledgment to the original source(s):
The use of the whole or part of a computer program written by another person;
The use, in essays or other assessable work, of the whole or part of a written work from any
source including but not limited to a book, journal, newspaper article, set of lecture notes,
current or past student’s work, any other person’s work, a website or database;
The paraphrasing of another’s work;
The use of musical composition, audio, visual, graphic and photographic models,
The use of realia that is objects, artefacts, costumes, models and the like.
Plagiarism also includes the preparation or production and submission or presentation of assignments
or other work in conjunction with another person or other people when that work should be your own
independent work. This remains plagiarism whether or not it is with the knowledge or consent of the
other person or people. It should be noted that Swinburne encourages its students to talk to staff,
fellow students and other people who may be able to contribute to a student’s academic work but
that where independent assignment is required, submitted or presented work must be the student’s
own.
Enabling plagiarism contributes to plagiarism and therefore will be treated as a form of plagiarism by
the University. Enabling plagiarism means allowing or otherwise assisting another student to copy or
otherwise plagiarise work by, for example, allowing access to a draft or completed assignment or other
work.
Swinburne University uses plagiarism detection software (such as
Turnitin) for assignments submitted
electronically via Canvas. Your Convenor will provide further details.
The penalties for plagiarism can be severe ranging from a zero grade for an assessment task through
to expulsion from the unit and in the extreme, exclusion from Swinburne. Consequently you need to
avoid plagiarism by providing a reference whenever you include information from other sources in
your work.
Extensions and Late Submission
Late Submissions – Unless an extension has been approved, late submissions will result in a penalty.
You will be penalised 10% of the assessment’s worth for each calendar day the task is late, up to a
maximum of 5 calendar days. After 5 working days a zero result will be recorded.

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Referencing
To avoid plagiarism, you are required to provide a reference whenever you include information from
other sources in your work. Further details regarding plagiarism are available in Section C of this
document.
Referencing conventions required for this unit are:
APA Referencing System
Helpful information on referencing can be found at:
http://www.swinburne.edu.au/library/referencing/
Group Work Guidelines (Optional)
A group assignment is the collective responsibility of the entire group, and if one member is
temporarily unable to contribute, the group should be able to reallocate responsibilities to keep to
schedule. In the event of longer-term illness or other serious problems involving a member of group,
it is the responsibility of the other members to immediately notify the Unit Convenor or relevant tutor.
Group submissions must be submitted with an Assignment Cover Sheet, signed by all members of the
group.
All group members must be satisfied that the work has been correctly submitted. Any penalties for
late submission will generally apply to all group members, not just the person who submitted.
Student Study Support Services
You should talk to your Unit Convenor or tutor, for information on academic support services available
for Swinburne students. Alternatively see the Student Services and/or the Library Website for further
study support resources.