Knowledge and skills – Global Homework Experts

Knowledge and skills (KS 1.1) – Knowledge of organisational situation (30%)
Grade 7 6 5 4 3-1
Knowledge of organisational situation and development of key message ·  You provide a comprehensive explanation and analysis of the situation the client is facing, making direct reference to the brief, and providing a statement of the organisation’s objectives in respect of this situation.

·   You demonstrate how the situation could be addressed by achieving a behavioural response from a specified audience.

·   You present a key message that is clearly appropriate for this audience containing all the required elements as specified for this unit.

·   You strongly justify all your conclusions in this section.

·   You provide a comprehensive discussion of the client’s situation, making direct reference to the brief and providing a clear statement of the organisation’s objectives in respect of this situation.

·   You describe how the situation could be addressed by achieving a behavioural response from a specified audience.

·   You present a key message aimed at this audience containing all the required elements as specified for this unit.

·   You justify all your conclusions in this section.

·    You accurately describe the situation being faced by the client and provide an appropriate statement of the outcome the organisation desires, clearly drawing on the brief.

·    You suggest a suitable target audience to achieve a behavioural response from to address the situation.

·    You present a key message containing all the required elements as specified for this unit.

·    You attempt to justify your conclusions in this section.

·   You provide a basic description of the situation being faced by the client that reflects the brief, and a clear statement of the outcome the organisation desires.

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·   You attempt to articulate a key message but with significant omissions or errors.

You do not provide a discussion of the client’s situation, or your discussion does not accurately reflect the client brief.

You do not provide an original key message, or your key message does not follow the required format.

 

AMN461 Organisational Storytelling                                                                                                                                                                      A1 Criteria Sheet – Report (40%)

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Higher order thinking – Organisational storytelling (30%)
Grade 7 6 5 4 3-1
Organisational storytelling ·   You provide a comprehensive explanation, analysis, and examples of the narrative devices and storytelling discourses used in organisational storytelling generally.

·   You provide a strong and persuasive rationale for the use of organisational storytelling in the client’s portfolio.

·   You demonstrate how your choice of master plot and character/s will align with and support your key message.

·   You strongly justify all your conclusions in this section.

·   You provide a comprehensive discussion of the narrative devices and storytelling discourses used in organisational storytelling.

·   You demonstrate how storytelling can help organisations generally achieve their objectives.

·    You show how organisational storytelling can help achieve the client organisation’s objectives.

·   You select a master plot and character/s for use in the client’s portfolio and show how they relate to your key message with some omissions.

·   You justify all your conclusions in this section.

·   You discuss the narrative devices and storytelling discourses used in organisational storytelling.

·    You describe how storytelling can help organisations generally achieve their objectives.

·    You attempt to link organisational storytelling to the achievement of the client organisation’s objectives.

·    You suggest a suitable master plot and character/s for the client’s portfolio.

·    You attempt to justify your conclusions in this section.

·   You provide a description of the narrative devices and storytelling discourses used in organisational storytelling.

·   You attempt to describe how organisations generally use storytelling to achieve their objectives but with significant omissions or errors.

·   You propose a specific master plot and character/s for use in the client’s portfolio.

You do not provide a discussion of organisational storytelling, or your discussion does not accurately reflect the unit content.

 

 

Higher Order Thinking (HO 2.1) – Discussion of media strategies and effects (30%)
Media strategy

 

·       You provide a comprehensive and strongly theoretically justified explanation – using theory/ies covered in this unit including media effects theories – of how the client organisation can use a media strategy to achieve its objectives.

·       You support your suggestions with well-integrated references to how other similar organisations in similar situations have used a media strategy to good effect.

·       You create a compelling argument that organisational storytelling delivered via a media strategy is the best choice for the client.

·       You acknowledge the limitations of this media strategy and suggest how these might be addressed by the client organisation.

·       You provide an explanation, justified through reference to academic theory/ies covered in this unit including media effects theories, of how the client organisation can use a media strategy to reach the primary target audience, affect their behaviour, and achieve its objectives.

·       You support your ideas with references to how other organisations in similar situations have used a media strategy to good effect.

·       You create a strong argument that organisational storytelling delivered via a media strategy is the best choice for the client.

·    You discuss how a media strategy can be used to reach the primary target audience in multiple ways.

·    You provide at least one example each of traditional and social media outlets that could be used to access the primary target audience.

·    You use academic theory/ies covered in this unit, including media effects theories, to clearly and correctly describe how media content can affect stakeholder behaviour.

·    You apply some of these theories to a limited extent to show how your organisation could achieve its desired outcomes.

·  You describe how developing shared, earned, and owned content for traditional and social media channels (i.e., a media strategy) can help to affect stakeholder behaviour in general.

·  You attempt to describe how the client organisation can benefit from using a media strategy although there are some omissions and inaccuracies in your work.

·  You do not provide a proposal that discusses how shared, earned, and owned content delivered through traditional and social media channels (i.e., a media strategy) can help the organisation achieve its aims.

 

Professional communication in an intercultural context (PC 3.1) – Professional written communication (10%)
Grade 7 6 5 4 3-1
Professional communication ·       Task purpose is addressed with inclusion of highly relevant material throughout. Maintains clear focus on the task. Conclusions are communicated logically, clearly, and professionally. Information sources used are highly appropriate to task and correctly referenced. Spelling, grammar, and punctuation are error-free.

·       Adopted structure highly appropriate for chosen style of writing.

Task purpose is addressed with inclusion of very relevant material throughout. Maintains clear focus on the task throughout, with only minor gaps in clarity; Conclusions are mostly communicated logically, clearly, and professionally; Information sources used are mostly appropriate to task and correctly referenced; Spelling, grammar and punctuation are mostly error-free throughout. Task purpose is addressed with inclusion of relevant material throughout. Maintains focus, though with occasional lapses in clarity; No more than four errors of spelling, grammar, and punctuation errors on any one page. Task purpose is generally addressed with inclusion of some relevant material. There is occasional blurring or loss of focus.  There are more than four technical errors on any one page. Grammar is unclear at times. Discussion is frequently confusing, lacks clarity and coherence and/or awareness of task; Adopted structure highly inappropriate for required style of writing; Information sources used are not appropriate to task; Spelling, grammar and punctuation errors are frequent throughout, preventing logical cohesion and readability.

You do not demonstrate academic integrity (including adhering to the word limit).

 

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