Learning and Memory Discussion Question

Our memories are very flawed. What we think happened to us never happened to us as we recall it. Our memories can easily get contaminated and people can be made to recall events that never happened. 
People use their lived experiences to help them make decisions. If this lived experience is flawed, what does this say about the foundation upon which people make decisions? 
The question for the week is: How can marketers take advantage of people’s flaws in memory?

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I dont need a full page. one paragraph is sufficient. 
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