mood of the commercial and by watching these videos, I need answers to questions below.
1. What is the product or service being sold?
Can you easily figure out what the product is?
2. What is the general mood or feeling of the commercial?
Since we know the product or service being sold, what methods are the advertisers using to make us interested? How do they portray the product or service in a positive light.
3. How does the soundtrack play a role in your interpretation of the commercial? Is the music cheery, dreary, suspenseful, whimsical, fun, or exciting? Does the music affect our perception of the mood? Is there a voice-over of someone telling us something? What is the voice over trying to tell us? Does the person speaking coincide with the overall mood of the commercial? Would our perception of the voice change if the voice was of a different gender or race?

order now