PepsiCo of marketing products

The issues faced by PepsiCo: PepsiCo was involved in was with regard to the contents of its snack and beverage products, which critics said, led to an increase inhealth problems like obesity and diabetes. Critics said that PepsiCo was not focusing on making healthy low-calorie products but was expanding its product basein the high-calorie segments. PepsiCo also faced the wrath of activist groups with regard to the effect its products were having on the health of children. Activistgroups accused PepsiCo of marketing products with high-calorie contents to children, leading to health risks at a younger age.
Some research directed at junk food found that repetitive advertisements targeted at children could influence their purchasing decisions towards high-calorie junk food. And here is the sustainable development of this company: (Products) Provide more food and beverage choices made with wholesome ingredients that contribute to healthier eating and drinking. Increase the number of whole grains, fruits, vegetables, nuts, seeds and low-fat dairy in our global product portfolio. Reduce the average amount of sodium per serving in key global food brands by 25 percent. Reduce the average amount of saturated fat per serving in key global food brands by 15 percent. Reduce the average amount of added sugar per serving in key global beverage brands by 25 percent. (marketplace) Encourage people to make informed choices and live healthier. Display calorie count and key nutrients on our food and beverage packaging by 2012. Advertise to children under 12 only products that meet our global science-based nutrition standards. Eliminate the direct sale of full-sugar soft drinks in primary and secondary schools around the globe by 2012. Increase the range of foods and beverages that offer solutions for managing calories, like portion sizes. (Community)Actively work with global and local partners to help address global nutrition challenges. Invest in our business and research and development to expand our offerings of more affordable, nutritionally relevant products for underserved and lower-income communities.
Expand PepsiCo Foundation and PepsiCo corporate contribution initiatives to promote healthier communities, including enhancing diet and physical activity programs. Integrate our policies and actions on human health, agriculture and the environment to make sure that they support each other. The work is: 1.discuss the ethical dilemma faced by the company with respect to this issue and the potential impact(s) on stakeholders generally. 2.Explain the main aspects of stakeholder analysis through reference to the theory/models. 3.Use stakeholder salience to identify the relevant stakeholders.
4.Analyse how well you think the company currently manage with its stakeholders around your issue and how this approach may/may not create problems. 5. Make recommendations regarding the most appropriate strategies/approach (practical and ethical) to manage/engage with these stakeholders through the use of a stakeholder management/engagement model. Please also provide several references.

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