Publication Manual of the American Psychological

Description
International Business
 
Directions
Select a product of which you will export to a foreign country.  After your product is chosen, decide on a foreign country to which you will export.  In developing your Export Business Plan, you will present the following information:
 
I. Purpose – why has the plan been written
 
II. Table of Contents
 
III. Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written
 
IV. Introduction – what product and the foreign country did you select and why
 
V. Situational Analysis – describe the product to be exported
 
VI. Country History – present a brief history of the country as it relates to its origins and trade history
 
VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
 
– Consumer attitudes toward product
 
– Educational levels – ability to comprehend instructions, ability to use product
 
– Languages – labels, instructions
 
VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces
 
– Certain features required or prohibited
 
– Label and packing requirements
 
IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
 
X. Economic Development – how developed is the country and how will this influence the success of your product
 
– Purchasing power
 
– Wages
 
– Infrastructure
 
XI. Summary
 
For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.
 
Your paper is to be a minimum of 5 pages in length and be in APA format to include:
 
The use of headings and subheadings
Times New Roman 12-point font
Double-spaced lines
Two spaces after punctuation
1 inch margins
Paragraphs with a minimum of 3 sentences
The first line of each paragraph should be indented 1/2 inch
Include in-text citations for each thought that is not your own (information derived from another source)
A reference (or works cited) page For assistance with APA formatting please review the following resources:
Textbook
Title: Publication Manual of the American Psychological Association, Sixth Edition
 
Authors: American Psychological Association
 
ISBN-13: 978-1-4338-0559-2pPublisher: American Psychological Association

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