Strategy for Marketing a Service

Creating a Strategy for Marketing a Service Assignment 8
Competencies Addressed in This Assignment and Aligned to Learning Outcomes
The following competencies align with indicated learning outcomes and each criterion for the
assignment aligns to a competency.

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 Competency 1: Formulate a comprehensive strategic marketing plan.
 Create a marketing plan.
 Build and sustain long-term customer relationships.
 Assess how to identify markets.
 Competency 2: Analyze the process of developing a global marketing strategy.
 Assess how to identify markets.
 Competency 4: Integrate ethical marketing practices into marketing strategies.
 Build and sustain long-term customer relationships.

For the service, you selected in the Unit 8 Discussion, write a 2–3-page marketing
communication plan. In addition to the digital tools you used in your discussion posts, what
other communication tools would you use?
In your assignment, complete the following:
1. Assess segments of a marketing plan for a service. Be sure to address and explain:

 Your target market for your service.
 The appeal you expect to use for your plan.
 Your product, price and distribution strategies as part of your plan.

2. Compare how creating a marketing plan for service is different from how you might create a plan for a
tangible product.
3. Explain your strategy to incorporate ethics into your plan to ensure the building and sustainment of long-term
Your paper should meet the following requirements:

Written communication: Must be free of errors that detract from the overall message.
 Resources and citations: Format according to current APA style and formatting guidelines.
 Length of paper: 1800 words, double-spaced pages, not including the title page or the references page.
 References: A minimum of two scholarly references other than the assigned readings.-
 Font and font size: Times New Roman, 12 points.