The International Business Project module is about writing an analytical report regarding current or possible international strategies or activities of one chosen company from any industry in any region of the world.

The International Business Project module is about writing an analytical report regarding current or possible international strategies or activities of one chosen company from any industry in any region of the world. Alternatively, you can write a critical report regarding attractions or difficulties of a country in terms of international business such as opportunities for or barriers to Foreign Direct Investment. The project is just a long essay, so the International Business Project is unsupervised¢ The chosen topic for the project must have an international dimension, otherwise it will not be accepted.¢ The international dimension of the project can focus on any type of international strategy or activities such as international marketing (only one aspect such as international promotion), international HRM (only one aspect such as international recruitment), international manufacturing, international investment or any other corporate-level, business-level, or functional-level strategies or activities.¢ The project should be about the existing or potential international business activities of a chosen multinational enterprise (MNE); or can focus on a company planning to become international. Alternatively, you may analyse a country from the perspective of international business.¢ Students can select any industry, company or country, so long as there is enough publicly available information in English regarding this company, industry or country. The chosen company can be active in one or more than one industry, however, focus of the report should be only on one industry. The size and country of origin of the company does not matter, and it can be well known or unknown.¢ The final output can be either a Management Consultancy report or a Market Research report only based on secondary data. The structure is similar, but emphasis on providing practical recommendations for improvement is greater in a Management Consultancy report.¢ Tables and graphs should be used throughout the report, as they are not included in the word count.¢ You must include tables on PESTEL analysis, Porter’s 5 forces and Hofstede’s Culture Dimensions

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